Learn how to market more effectively by taking into account customer’s self-interest Interruptive marketing has lost its effectiveness Interruptive marketing is the classic, intrusional method of marketing where people are interrupted with ads, whether on television, on the radio, printed ads, among others. Initially, this for of ads was very effective. Companies increased their sales … Read more
This book shows how civilizations evolve and how they shape us History is a great teacher. The accumulated knowledge about what happened to humanity thus far not only enriches our understanding of the past, it also allows us to understand the present and shape the future. As technology advances, geographic influences diminish Trade routes can be thought … Read more
Learn how the food industry hooks us with salt sugar and fat. Often resulting in fatal diseases Ever since the food industry began specializing for the taste bud of people to compete for the “stomach share” of the people, the industry started to become more and more aggressive with highly processed additives like salt, sugar, and … Read more
Learn what holds structures together and gain interesting insight in material engineering What are structures? A structure is a collection of materials intended to sustain loads. Structures occur in nature as well as in the man-made world. Biological structures are a product of nature’s evolution. Our bodies, for example, consist of structures like bones and muscle … Read more
Become aware of how other people influence you without you even noticing it Your decisions are influenced from the outside, while you are unaware of it We tend to be influenced by other people and our surroundings, at least whenever we are unconscious of those influences. Let’s look at a study to understand why. Richard Moreland of … Read more
Learn how to network from the modern day “How to win friends and influence people.” The book Getting a Job outlines a classic study where 282 men are asked how they found their jobs. 56% had found their jobs through personal contacts, 19% through job advertisements and only 10% had found their job through applications … Read more
Learn the difference between “good” and “bad” cholesterol and what impact fat has on our health The story of nutritional science is not a sober-minded, research-based one. Instead, it falls under the “Great Man” theory of history. Strong personalities — Ancel Keys being the key figure — steered events eventually leading up to the “diet-heart hypothesis.” … Read more
This book explains with amazing clarity the process of accomplishing big goals Thought precedes actions. And extraordinary thought precedes extraordinary actions. Prioritize the important things Apply the 80/20 principle to your to-do lists. The Pareto principle or 80/20 principle applies to nearly everything. One example is given by Joseph M. Juran, a quality-control management pioneer at … Read more
This book will teach you how to adopt a Success Mindset Believe in yourself The start to success happens in a change of your mindset. You have to let limiting beliefs go and start thinking BIG. Belief is very important, feel 100% capable of accomplishing your dreams. The more you will believe that you can do what you … Read more
Reap the scientifically proven benefits of Intermittent fasting The evolutionary advantage of fasting For millennia, our ancestors had to survive as hunters and gatherers. Which means, they had no regular meal schedule. Our ancestors simply ate whenever they had the opportunity and then had to survive days sometimes weeks without food. Thus, our bodies evolved to … Read more
Thought patterns define wealth Not knowledge, but unconscious thought patterns which we adopt through childhood experiences and role models are what mostly define our future success and level of wealth. People’s wealth mindset is like a thermostat if it’s set on high, their wealth grows, if it’s set on low, their subconscious makes them throw their money … Read more
Create a healthy diet from the author’s research on 2000+ scientific papers In this book physician and nutritional researcher, Joel Fuhrman created a guide, which cuts through the countless diets out there to create a nutrient dense, plant-based diet. A huge amount of research has shown that serious chronic diseases are a direct effect of … Read more
Learn how an overly carbohydrate rich diet can cause us to get fat and sick Caloric or energy balance is an oversimplification The oversimplification that we get fat simply by consuming more calories than we need doesn’t do the complex processes of our body justice. It fails to address why some impoverished and underfed people get … Read more
Get some good advice about a better diet How food influences the mind and immune system Food producers know how to take advantage of our hardwired tastes. We evolved a taste for sweets which provide us with immediate energy, fatty foods which give us a lot of calories long-term energy, and salt, wich keeps us hydrated. Fast … Read more
Learn where to obtain a healthier, more ethical and sustainable food supply In the hunter-gatherer era, the nutrition of our ancestors was pretty much defined by their environment. But in our modern interconnected the world, where a product is shipped across the world, there are a plethora of choices available. This is known as the omnivore’s … Read more
Learn how a change in your diet can prevent and sometimes even reverse diseases. The health of many westerners has steadily worsened despite big advancements in medicine and healthcare. The rate of diabetes among 30–39 year-olds rose by 70% between 1990 and 1998 and since 1970 cancer rates have risen. Even modern medicine with all its … Read more
Learn how to read and understand different genres of books from this classic work Background knowledge Each book genre differs that’s why you should not apply blindly any technique. Instead, take a common sense approach. Perhaps for some advanced or complicated books, you will need some background knowledge. That knowledge could come from your experience or … Read more
Learn the two sides of our thinking. Automatic, fast, intuitive, and emotional vs slower, more deliberative, and more logical reasoning. Our mind is divided into two systems. System 1 the automatic and system 2 the deliberate one. System 1, the automatic system, is the one which makes you react when you hear a loud noise … Read more
Explore the incredible hidden side effects of interactions with complex systems Incentives affect peoples behavior Incentives are a way of influencing the behavior of people. Lawmakers, for example, can create incentives which bring people to smoke less by simply raising the taxes on cigarettes. There are a lot of people using incentives to affect your behavior, the … Read more
Learn how to automate your income and live a Rich Lifestyle In this book, you will learn how to automate your income and optimize your workflow so that you can cut back your working time and eventually break free entirely from your day job. When you free yourself from the burden of work you can … Read more