Learn how to form a successful new business Startups differ from established companies in that they don’t know exactly how to do things. They need to be flexible and make quick adjustments. Traditional management sets goals and oversees the execution of it, something which in Startups won’t work, a startup has insufficient experience to predefine a … Read more
This is one of the books everyone should read. Knowing how to create ideas which stick to people’s minds is fascinating and useful Ideas can be presented so that people tend to forget them, or so that people tend to remember them. In this book, you will learn how to present ideas so that they … Read more
This book will teach you why Google hires smart-creatives, and why the company still manages to maintain a startup feeling. Ever since Google was born in 1998, the company has become one of the most valuable and successful companies in the tech world. But despite having a net worth of hundreds of billions and 15 … Read more
Learn from the classic book of Success “One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. Every person is guilty of this mistake at one time or another.” — Napoleon Hill Desire Desire/Passion is crucial if you want to accomplish your dreams. Thomas Edison went through years, and … Read more
Learn how you can become a giant with a small company In small companies, relationships are better Traditionally, most companies focused on growth. But there is another kind of company, those who deliberately chose not to grow. Those are called the small giants. Some companies refuse to grow because growing would mean that at some point the owner … Read more
Learn how to increase profit by offering more content through the Internet The long tail can compete with bestsellers The long tail is the part of the less popular items in the popularity curve. Traditionally stores had to focus on the bestsellers as the shell space was limited, so the best way to make use of … Read more
Learn how make your products stand out The high amount of advertising makes it less effective There was a time where just a few companies advertised. Ads were such a rare thing that they were very effective. People’s attention was captured by the products, and businesses had a great return on investment from advertisements. But that … Read more
Learn how to market more effectively by taking into account customer’s self-interest Interruptive marketing has lost its effectiveness Interruptive marketing is the classic, intrusional method of marketing where people are interrupted with ads, whether on television, on the radio, printed ads, among others. Initially, this for of ads was very effective. Companies increased their sales … Read more
This book will teach you the basics of personal finance Why are so many people stuck in the “rat race.” Are we working for ourselves or others? Most of our society are trapped in a race against themselves. A race where they constantly have to work hard to catch up with the bills and taxes. Once they get … Read more
Become a powerful negotiator in all areas of your life We all negotiate on a daily basis. Whether it is with our family, friends, business partners, or tax officials. Negotiations are ubiquitous, though. So you’d better start to developing your skills in negotiations, it will serve you well in life. Know whom to talk to The first thing … Read more
Zero to One presents a new way of thinking about innovation Intensive and extensive progress What do we really mean by thinking about the future? Surely we mean things which will be different from today. And for things to be different there has to be change or progress. There are two types of progress, horizontal … Read more